Strategy+ Storytelling =InFLUENCE

The North Node Way

North Node is a strategic communications, strategy, and public affairs firm built to help executives, leaders and organizations navigate complexity and lead with clarity. We blend sharp strategic counsel with compelling storytelling to navigate complexity, build trust, and create momentum. Whether shaping corporate strategy, advancing policy priorities, managing reputational risk, or guiding moments of change, we bring the insight, discipline, and creativity to align what you do with what people understand and trust—so your organization can influence outcomes, strengthen credibility, and grow with purpose.

What We do

  • Executives are more visible than ever. We provide trusted counsel to executives and leaders who need to enhance their brand and advocate for their organizations.

    • Content strategy and development

    • Media and presentation training

    • Strategic counsel

    • Positioning

    • Reputation management

    • Stakeholder & internal communications

  • We live in a world of constant change. We work with leaders and executive teams to drive meaningful change in their organizations through compelling storytelling and strategy.

  • We partner with clients to develop high-impact communications strategies that build trust and create influence.

  • In a fast-paced digital world, crisis can move at the speed of the Internet. Publitics helps clients leverage a variety of tools to both avoid crisis and to effectively communicate before, during and after crisis.

  • Crafting and delivering an effective message to the right audience is essential for getting results. We’ve helped clients tell their stories through precise targeting and tailored strategic advice.

    • Reputation management

    • Positioning

    • Message & narrative development

    • Competitive analysis

  • We help clients develop high-impact comprehensive, integrated public affairs and issues campaigns.

    • Social media management & strategy

    • Strategic planning

    • Rapid response

    • Digital advertising

    • Video (broadcast and digital)

    • Direct mail & print

    • Out-of-home advertising

    • Influencer strategy and non-traditional media

    • Media buying

    • Polling

    • Message testing

    • Qualitative research

    • Competitive intelligence

  • We work with clients to navigate today’s fragmented media landscape to tell stories that move people, capture market share, and build influence.

Leadership

Matt Krayton

Matt founded a national public affairs, strategic communications and political consulting firm that would become North Node Group 14 years ago. He has provided counsel to executives, campaigns, candidates, elected officials, founders, organizations, and brands for over a decade.


Matt is an innovator focused on keeping clients on the cutting edge. In 2022, under his leadership, he launched InfluenceIQ™, a suite of tools for identifying and reaching nodes of influence with key messages, testing creative, modeling and building audiences and developing effective messaging. In 2024, he launched InfluenceIQ Labs™, a strategic investment arm of North Node with a focus on supporting startups in communications, media, and AI, while providing clients with access to the latest technologies.

Molly Magarik

Molly is an accomplished executive and consultant with proven success across the public, nonprofit, and private sectors. Appointed by Governor John Carney as Cabinet Secretary of Delaware’s Department of Health and Social Services, she led 4,000 employees in responding to the COVID-19 pandemic, while transforming service delivery and improving efficiencies.

Drawing on her expertise in change management, leadership development, strategic communications, and budgeting, Molly now empowers leaders and organizations to drive meaningful change. A certified immersive meditation facilitator, she also holds a Master’s degree from Dartmouth College in Healthcare Delivery.

henry De Koninck

National award winning consultant Henry de Koninck heads Flashpoint Strategies. De Koninck has written and produced some of the most highly acclaimed TV ads, direct mail, and digital content of the last decade.

Henry has directed strategy and creative for governors, members of Congress, SuperPACs, advocacy coalitions, and private sector clients across the United States.

His work has earned top industry awards, including multiple AAPC Pollies and Reed Awards, and he’s been named to InsiderNJ’s Top 100 Millennials three years running. A sought-after expert and regular guest lecturer, Henry is frequently quoted in national media on campaign strategy and communications.

Let’s talk